1
Tracking audit
A review of your funnel from ad click to CRM or ATS stage. You learn what is broken, what is missing and what to fix first.
- Written audit report
- Prioritised fix list
- Live walkthrough of the findings
Conversion tracking · Meta + Google Ads
Optimise for hires. Not form fills.
Offline conversions from your CRM or ATS, sent back to Meta and Google Ads.
For lead-gen advertisers & agenciesEntry niche: recruitingMeta · Google Ads · PMax
01The signal
The platform learns from what you send it.
Send form fills, and it finds more people who fill forms.
Today
Form submitted
Meta and Google count every submission as success. Spam, duplicates and unqualified applicants weigh the same as the people you hire.
With offline conversions
Qualified · Interviewed · Hired
Stages from your CRM or ATS return to the ad platforms as conversions. Bidding, including Performance Max and Advantage+, learns from outcomes.
02Three stages
Audit. Fix. Monitor.
Start with a fixed audit. Go as far as you need.
5business days
Fixed duration of the tracking audit.
3stages
Audit, implementation, monitoring. Each one stands on its own.
2platforms
Meta and Google Ads, including Performance Max.
2
Implementation
The fixes, built and tested in each platform’s own diagnostics before they go live.
- Meta Conversions API
- Google Ads Enhanced Conversions
- Consent Mode
- GA4
- Offline import from CRM / ATS
3
Monitoring
Recurring checks on live tracking and offline uploads, so a broken tag or a stalled sync is found before it shapes your bidding.
- Checks on events and uploads
- Alerts when volumes deviate
- Fixes for what breaks
03For agencies
A second pair of eyes.
White-label tracking review for agencies, independent of whoever built the setup.
- Independent reviewA second opinion on the client’s tracking, separate from the team that implemented it.
- Under your brandReport and fix list delivered white-label, ready to share with your client.
- Same three stagesAudit first; implementation and monitoring only if you want them.
04Proof
AI recruiting platform
A custom application funnel, measured end to end.
~80%
of candidates who started an application submitted it.
~75%
reached the final completion step.
~230
people viewed a job on the careers site.
For a B2B AI recruiting platform, JDCODE built a custom application funnel: open roles from the client’s ATS are synced through an edge layer into their marketing site, so candidates browse and apply on the client’s own domain.
- Funnel
- ATS → edge proxy → site builder
- Tag layer
- Google Tag Manager
- Analytics
- GA4 events for every funnel step
- Pixels
- Meta, Reddit, Microsoft Clarity
- Ads
- Google Ads Enhanced Conversions
Viewed a job~230
Started application~65
Submitted~50
Completed~48
Active users in a GA4 funnel exploration. These figures describe how the funnel performs; they are not a before/after comparison.
05Next step
Find out what your ads optimise for.
Book an audit or a 30-minute call.